More than a grocery store, Giant Eagle's Market District is an invitation for shoppers to explore the “ooooo!” in food. While taking an aesthetic cue from industrial marketplaces like Seattle's Pike Place Fish Market, this immersive food-shopping experience transformed an impersonal big box store into a fully experiential warehouse. Messaging springs from up high on the soffits. Bulk tomatoes mingle with tips on how to select the best produce. Custom sampling stations spark curiosity. And, of course, the chocolaterie counter features close-at-hand books of poetry for love note reference.
Creative direction | Art direction | Copywriting | Design