Offering real-time digital access to health advice from licensed veterinarians, PetCoach is a tech-forward answers platform for all pet owners. With a wag and a nod, the brand needed to walk a fine line between clinical credibility and pet parent familiarity. Brand reinvention stretched from logo to tagline, app to website, and pitch materials to marketing outreach. Shortly after launch in 2018, PetCoach was acquired by Petco, who shaped concept store after it in San Marcos, CA.
Creative direction | BRAND STRATEGY | Art direction | Copywriting