Hand-crafted bagel, meet hand-crafted brand. With a mighty expansion strategy, Spread faced the challenge of channeling its charm without spreading hospitality thin. Offering a fresh, modern welcome, hand-done illustrations celebrate every nuanced ingredient and honey-boiled step in the Montreal bagel-crafting process. Authentic product shots reveal individual shapes, sizes, and imperfections as proof of a truly original artisanal experience.
Creative direction | brand strategy | Copywriting | Art direction