Penn Community Bank
With an unstoppable growth philosophy, Penn Community Bank needed to educate people about how mutual banks make a difference. Neighborhood-inspired gridwork, meaningful iconography, and uplifting imagery connected a full range of campaign materials—including print, video, digital, and out of home. PCB captured additional market share with consumer audiences and commercial clients, and that sparked branch and territory expansion. Cue the "Here We Grow" moments for everyone.
Creative direction | Art direction | Copywriting