With a new name and brand refresh, STUDIOetc had acres of event, exhibit, and marketing capabilities to celebrate. Education, entertainment, and squash bowling—all on the menu. With staggered arrivals, bringing everyone together for one ribbon-cutting moment wouldn't work. Instead, guests entered to find a sweeping display of custom red ribbons, with an invitation to cut through and rescue hanging swag in honor of the groundbreaking new brand. Next stop, the self-guided blue sign history tour or the buffet of sustainable materials? Exploration abounded.
Creative direction | Art direction | Copywriting | Naming | Design