To assert their distinctiveness within the close-knit species of elite liberal arts schools, Davidson College needed to elevate the narrative. Differentiated by deeply rooted values and fierce academic rigor, the Davidson experience propels students to engage in a true examination of self and world. Prompted by the most significant research, strategy, and design engagement in Davidson’s history, the #DavidsonTrue campaign created targeted resonance with admissions, development, alumni relations, talent acquisition, athletics, and career center audiences—and, of course, NCAA basketball tournament viewers. We see you, Wildcats!
Creative direction | copywriting | art direction | storyboarding