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As the wafting smell of oven-fresh artisan bread hints upon entrance, eatZi’s is a gourmet marketplace that offers exquisitely fresh, chef-crafted, take-home meals. With its Chicago flagship site opening, eatZi’s needed to communicate their unique offering of gourmet ingredients and do-it-for-you meal prep while breaking through in a food-savvy location. The mission was to preserve the brand's whimsy with light-hearted illustration and wordplay but add visual energy, storytelling visuals, and an inviting store design that beckons to consumers while informing them of all eatZi’s has to offer.

Direct mail gets direct attention for two key groups of visitors to Valley Forge, PA.

Offering real-time digital access to health advice from licensed veterinarians, PetCoach is a tech-forward answers platform for all pet owners. With a wag and a nod, the brand needed to walk a fine line between clinical credibility and pet parent familiarity. Brand reinvention stretched from logo to tagline, app to website, and pitch materials to marketing outreach. Shortly after launch in 2018, PetCoach was acquired by Petco, who shaped concept store after it in San Marcos, CA.

Aiming to cut through the overinflated, boys club world of craft breweries, entrepreneur Dan Hershberg had a vision. Beer made right. His enterprising spirit unfolded in 2018 inside a 70,000-square-foot converted warehouse just outside Philadelphia. With straightforward dedication to craft and customer, Workhorse is an invitation to honor what connects all hardworking people. Pitch some horseshoes. Raise some pints. Workhorse invites everyone to clock out and craft in.

The storage industry seems functional—until you uncover the deep emotional investment people have in the things they store. Customers arriving at CubeSmart's 1,200+ US locations are often facing life upheavals, big moves, and tumultuous times—and they all want the reassurance of a clean, friendly, and secure self-storage destination. Leading with “more heart” as a unifying principle, we built emotional connections across signage, video, social media, internal brand communications, and out of home. Heartfelt storage stories emerged, and CubeSmart reminded all that it’s what’s inside that counts.

Determined to reduce its footprint, Dansko is a footwear brand that treads thoughtfully. With a sustainable overhaul of its headquarters, Dansko carved out a massive outlet location inside its green-roofed, LEED-Gold certified space for the brand to solidify its retail presence. Between poured, polished concrete floors and the elegantly sloped ceiling structure planked with local timbers, every fixture and function used sustainable design materials and methods to establish a retail identity, signage, displays, messaging, and experiential branding.

The Koffmans enlisted their guests to help them tie the knot.

With an unstoppable growth philosophy, Penn Community Bank needed to educate people about how mutual banks make a difference. Neighborhood-inspired gridwork, meaningful iconography, and uplifting imagery connected a full range of campaign materials—including print, video, digital, and out of home. PCB captured additional market share with consumer audiences and commercial clients, and that sparked branch and territory expansion. Cue the "Here We Grow" moments for everyone.

Getting behind the wheel of a fully biodegradable, to-scale 1968 VW bus is double-rainbow levels of groovy. To celebrate the 10-year anniversary of their Ceiling Recycling Program at the 2009 GreenBuild show, Armstrong wanted to build green from "flooring" to ceiling. From bumper to bumper, we used structural material that was recycled, recyclable, repulpable, and printable on both sides. After painstakingly illustrating every detail, I only cringed a little post-show when we chopped it up into biodegradable mulch to spread in the surrounding convention center grounds.

Bright. Convenient. Welcoming. Vybe urgent care doesn’t look like your average urgent care—but that’s the point. This is a fresh, vibrant take from an urgent care provider on a mission to make healthcare easy and accessible for all. This is healthcare that keeps up with you. Your schedule. Your neighborhood. Your speed. The “be you” brand platform anchors into people-powered imagery and activates simple-yet-striking statements of powerful positivity directly connected to the vybe name.