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aetna It only takes a minute series
2022
It only takes a minute to watch each video. And it only takes a minute to start a vital conversation that could help somebody cope with adversity.
Creative Direction | STORYBOARDING | Script writing | NAMING
axia women's health
2022
With an extensive merger of regional OB/GYN practices, Axia Women’s Health launched a progressive women’s health network. Leading with “Women Deserve More” at the core, Axia’s expanded capabilities translated to comprehensive support for women throughout ages, lifetimes, and generations. With a clear purpose driving their website, collateral, video series, and brand architecture, Axia compelled practice owners, healthcare professionals, and patients to all rally behind one central idea—let’s join together to provide the outstanding care that women deserve.
Creative Direction | Art Direction | copywriting | brand strategy
armstrong greenbuild bus
2022
Getting behind the wheel of a fully biodegradable, to-scale 1968 VW bus is double-rainbow levels of groovy. To celebrate the 10-year anniversary of their Ceiling Recycling Program at the 2009 GreenBuild show, Armstrong wanted to build green from "flooring" to ceiling. From bumper to bumper, we used structural material that was recycled, recyclable, repulpable, and printable on both sides. After painstakingly illustrating every detail, I only cringed a little post-show when we chopped it up into biodegradable mulch to spread in the surrounding convention center grounds.
Creative direction | Art direction | illustration | design
aetna individual plans
2022
From the heart, Aetna understands how healthcare can meet the unique needs of each individual—no matter how individual you are. Moms. Job seekers. 26-year-olds. Aetna understands them all.  
creative direction | art direction | storyboarding | script writing
Davidson College
2022
To assert their distinctiveness within the close-knit species of elite liberal arts schools, Davidson College needed to elevate the narrative. Differentiated by deeply rooted values and fierce academic rigor, the Davidson experience propels students to engage in a true examination of self and world. Prompted by the most significant research, strategy, and design engagement in Davidson’s history, the #DavidsonTrue campaign created targeted resonance with admissions, development, alumni relations, talent acquisition, athletics, and career center audiences—and, of course, NCAA basketball tournament viewers. We see you, Wildcats!
Creative direction | copywriting | art direction | storyboarding
AmeriGas
2022
As the leading US retail propane supplier, AmeriGas keeps households and enterprises running across the country. But the brand was stuck on "the how"—showing tanker trucks on highways instead of emphasizing the important role AmeriGas plays in the day-to-day lives of customers. Enter propane that’s pro-you. As an organizing principle, external tagline, and creative platform—the pro-you energy shifted the entire brand, placing customers at the center. With a clearly defined brand strategy, AmeriGas built on established strengths while identifying a decisive way forward with a powerful commitment to customer service.
Creative direction | Art direction | Copywriting | Storyboarding
Workhorse Brewery
2022
Aiming to cut through the overinflated, boys club world of craft breweries, entrepreneur Dan Hershberg had a vision. Beer made right. His enterprising spirit unfolded in 2018 inside a 70,000-square-foot converted warehouse just outside Philadelphia. With straightforward dedication to craft and customer, Workhorse is an invitation to honor what connects all hardworking people. Pitch some horseshoes. Raise some pints. Workhorse invites everyone to clock out and craft in.
Creative direction | Art direction | Copywriting
san rafael ranch
2022
Rich with history and South Texan wildlife, the 20,000-acre San Rafael Ranch is owned by Al and Loralee West. In addition to luxurious accommodations, this secluded sanctuary offers prime terrain for hunting excursions, letting guests take seasonal aim at quail, dove, and deer. Hunting was the main event when The Wests invited the Navy SEAL Foundation to join them for a Veterans Day weekend getaway. To convey the experience, invitations included an exotic wildlife guide, property lookbook, and 3D invitation that transformed into a scope, placing a deer in its die-cut focal point.
Creative direction | Art direction | Design
spread bagelry
2022
Hand-crafted bagel, meet hand-crafted brand. With a mighty expansion strategy, Spread faced the challenge of channeling its charm without spreading hospitality thin. Offering a fresh, modern welcome, hand-done illustrations celebrate every nuanced ingredient and honey-boiled step in the Montreal bagel-crafting process. Authentic product shots reveal individual shapes, sizes, and imperfections as proof of a truly original artisanal experience.
Creative direction | brand strategy | Copywriting | Art direction
VAlley Forge DNC Mailer
2022
The Valley Forge area in Greater Philadelphia is a place where revolutionary history is made, whether that means at the start of America, or at the 2016 elections. Delegates to the DNC were invited to immerse themselves in everything Valley Forge had to offer—from the fairway to its Patriot Trail.
Creative Direction | Art Direction | Copywriting | Design
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