Build-A-Bear Workshop

With a new name and brand refresh, STUDIOetc had acres of event, exhibit, and marketing capabilities to celebrate. Education, entertainment, and squash bowling—all on the menu. With staggered arrivals, bringing everyone together for one ribbon-cutting moment wouldn't work. Instead, guests entered to find a sweeping display of custom red ribbons, with an invitation to cut through and rescue hanging swag in honor of the groundbreaking new brand. Next stop, the self-guided blue sign history tour or the buffet of sustainable materials? Exploration abounded.

Determined to reduce its footprint, Dansko is a footwear brand that treads thoughtfully. With a sustainable overhaul of its headquarters, Dansko carved out a massive outlet location inside its green-roofed, LEED-Gold certified space for the brand to solidify its retail presence. Between poured, polished concrete floors and the elegantly sloped ceiling structure planked with local timbers, every fixture and function used sustainable design materials and methods to establish a retail identity, signage, displays, messaging, and experiential branding.

Modeled as true publications with compelling editorial content, the outreach of Mystic Aquarium stimulates community, academic, and professional support for this Connecticut institution.

As the wafting smell of oven-fresh artisan bread hints upon entrance, eatZi’s is a gourmet marketplace that offers exquisitely fresh, chef-crafted, take-home meals. With its Chicago flagship site opening, eatZi’s needed to communicate their unique offering of gourmet ingredients and do-it-for-you meal prep while breaking through in a food-savvy location. The mission was to preserve the brand's whimsy with light-hearted illustration and wordplay but add visual energy, storytelling visuals, and an inviting store design that beckons to consumers while informing them of all eatZi’s has to offer.

Aiming to cut through the overinflated, boys club world of craft breweries, entrepreneur Dan Hershberg had a vision. Beer made right. His enterprising spirit unfolded in 2018 inside a 70,000-square-foot converted warehouse just outside Philadelphia. With straightforward dedication to craft and customer, Workhorse is an invitation to honor what connects all hardworking people. Pitch some horseshoes. Raise some pints. Workhorse invites everyone to clock out and craft in.

With an extensive merger of regional OB/GYN practices, Axia Women’s Health launched a progressive women’s health network. Leading with “Women Deserve More” at the core, Axia’s expanded capabilities translated to comprehensive support for women throughout ages, lifetimes, and generations. With a clear purpose driving their website, collateral, video series, and brand architecture, Axia compelled practice owners, healthcare professionals, and patients to all rally behind one central idea—let’s join together to provide the outstanding care that women deserve.

Hand-crafted bagel, meet hand-crafted brand. With a mighty expansion strategy, Spread faced the challenge of channeling its charm without spreading hospitality thin. Offering a fresh, modern welcome, hand-done illustrations celebrate every nuanced ingredient and honey-boiled step in the Montreal bagel-crafting process. Authentic product shots reveal individual shapes, sizes, and imperfections as proof of a truly original artisanal experience.

The storage industry seems functional—until you uncover the deep emotional investment people have in the things they store. Customers arriving at CubeSmart's 1,200+ US locations are often facing life upheavals, big moves, and tumultuous times—and they all want the reassurance of a clean, friendly, and secure self-storage destination. Leading with “more heart” as a unifying principle, we built emotional connections across signage, video, social media, internal brand communications, and out of home. Heartfelt storage stories emerged, and CubeSmart reminded all that it’s what’s inside that counts.

From the heart, Aetna understands how healthcare can meet the unique needs of each individual—no matter how individual you are. Moms. Job seekers. 26-year-olds. Aetna understands them all.  

Getting behind the wheel of a fully biodegradable, to-scale 1968 VW bus is double-rainbow levels of groovy. To celebrate the 10-year anniversary of their Ceiling Recycling Program at the 2009 GreenBuild show, Armstrong wanted to build green from "flooring" to ceiling. From bumper to bumper, we used structural material that was recycled, recyclable, repulpable, and printable on both sides. After painstakingly illustrating every detail, I only cringed a little post-show when we chopped it up into biodegradable mulch to spread in the surrounding convention center grounds.