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Canadian Tire Q convenience store
2022
It all started with a name so simple, it could be expressed with just one letter. The letter “Q” immediately took this emerging brand full circle with its elegant disruptor. Aligning convenience with simplicity was such a pure thought, we built the entire store around this one-letter name, from the floor plan, up—yes, only in Canada can one get away with this. With equity from its Canadian Tire parent brand, Q convenience stores had the freedom to kept things light, spacious, and inviting.
Valley Forge mailers
2022
Direct mail gets direct attention for two key groups of visitors to Valley Forge, PA.
PetCoach
2022
Offering real-time digital access to health advice from licensed veterinarians, PetCoach is a tech-forward answers platform for all pet owners. With a wag and a nod, the brand needed to walk a fine line between clinical credibility and pet parent familiarity. Brand reinvention stretched from logo to tagline, app to website, and pitch materials to marketing outreach. Shortly after launch in 2018, PetCoach was acquired by Petco, who shaped concept store after it in San Marcos, CA.
aetna individuals
2022
From the heart, Aetna understands how healthcare can meet the unique needs of each individual—no matter how individual you are. Moms. Job seekers. 26-year-olds. Aetna understands them all.  
Davidson College
2022
To assert their distinctiveness within the close-knit species of elite liberal arts schools, Davidson College needed to elevate the narrative. Differentiated by deeply rooted values and fierce academic rigor, the Davidson experience propels students to engage in a true examination of self and world. Prompted by the most significant research, strategy, and design engagement in Davidson’s history, the #DavidsonTrue campaign created targeted resonance with admissions, development, alumni relations, talent acquisition, athletics, and career center audiences—and, of course, NCAA basketball tournament viewers. We see you, Wildcats!
Workhorse Brewery
2022
Aiming to cut through the overinflated, boys club world of craft breweries, entrepreneur Dan Hershberg had a vision. Beer made right. His enterprising spirit unfolded in 2018 inside a 70,000-square-foot converted warehouse just outside Philadelphia. With straightforward dedication to craft and customer, Workhorse is an invitation to honor what connects all hardworking people. Pitch some horseshoes. Raise some pints. Workhorse invites everyone to clock out and craft in.
dansko
2022
Determined to reduce its footprint, Dansko is a footwear brand that treads thoughtfully. With a sustainable overhaul of its headquarters, Dansko carved out a massive outlet location inside its green-roofed, LEED-Gold certified space for the brand to solidify its retail presence. Between poured, polished concrete floors and the elegantly sloped ceiling structure planked with local timbers, every fixture and function used sustainable design materials and methods to establish a retail identity, signage, displays, messaging, and experiential branding.
eatZis
2022
As the wafting smell of oven-fresh artisan bread hints upon entrance, eatZi’s is a gourmet marketplace that offers exquisitely fresh, chef-crafted, take-home meals. With its Chicago flagship site opening, eatZi’s needed to communicate their unique offering of gourmet ingredients and do-it-for-you meal prep while breaking through in a food-savvy location. The mission was to preserve the brand's whimsy with light-hearted illustration and wordplay but add visual energy, storytelling visuals, and an inviting store design that beckons to consumers while informing them of all eatZi’s has to offer.
mystic aquarium
2022
Modeled as true publications with compelling editorial content, the outreach of Mystic Aquarium stimulates community, academic, and professional support for this Connecticut institution.
san rafael ranch
2022
Rich with history and South Texan wildlife, the 20,000-acre San Rafael Ranch is owned by Al and Loralee West. In addition to luxurious accommodations, this secluded sanctuary offers prime terrain for hunting excursions, letting guests take seasonal aim at quail, dove, and deer. Hunting was the main event when The Wests invited the Navy SEAL Foundation to join them for a Veterans Day weekend getaway. To convey the experience, invitations included an exotic wildlife guide, property lookbook, and 3D invitation that transformed into a scope, placing a deer in its die-cut focal point.
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