Build-A-Bear Workshop

Rich with history and South Texan wildlife, the 20,000-acre San Rafael Ranch is owned by Al and Loralee West. In addition to luxurious accommodations, this secluded sanctuary offers prime terrain for hunting excursions, letting guests take seasonal aim at quail, dove, and deer. Hunting was the main event when The Wests invited the Navy SEAL Foundation to join them for a Veterans Day weekend getaway. To convey the experience, invitations included an exotic wildlife guide, property lookbook, and 3D invitation that transformed into a scope, placing a deer in its die-cut focal point.

Bright. Convenient. Welcoming. Vybe urgent care doesn’t look like your average urgent care—but that’s the point. This is a fresh, vibrant take from an urgent care provider on a mission to make healthcare easy and accessible for all. This is healthcare that keeps up with you. Your schedule. Your neighborhood. Your speed. The “be you” brand platform anchors into people-powered imagery and activates simple-yet-striking statements of powerful positivity directly connected to the vybe name.

With an unstoppable growth philosophy, Penn Community Bank needed to educate people about how mutual banks make a difference. Neighborhood-inspired gridwork, meaningful iconography, and uplifting imagery connected a full range of campaign materials—including print, video, digital, and out of home. PCB captured additional market share with consumer audiences and commercial clients, and that sparked branch and territory expansion. Cue the "Here We Grow" moments for everyone.

The storage industry seems functional—until you uncover the deep emotional investment people have in the things they store. Customers arriving at CubeSmart's 1,200+ US locations are often facing life upheavals, big moves, and tumultuous times—and they all want the reassurance of a clean, friendly, and secure self-storage destination. Leading with “more heart” as a unifying principle, we built emotional connections across signage, video, social media, internal brand communications, and out of home. Heartfelt storage stories emerged, and CubeSmart reminded all that it’s what’s inside that counts.

Hand-crafted bagel, meet hand-crafted brand. With a mighty expansion strategy, Spread faced the challenge of channeling its charm without spreading hospitality thin. Offering a fresh, modern welcome, hand-done illustrations celebrate every nuanced ingredient and honey-boiled step in the Montreal bagel-crafting process. Authentic product shots reveal individual shapes, sizes, and imperfections as proof of a truly original artisanal experience.

From the heart, Aetna understands how healthcare can meet the unique needs of each individual—no matter how individual you are. Moms. Job seekers. 26-year-olds. Aetna understands them all.  

The Valley Forge area in Greater Philadelphia is a place where revolutionary history is made, whether that means at the start of America, or at the 2016 elections. Delegates to the DNC were invited to immerse themselves in everything Valley Forge had to offer—from the fairway to its Patriot Trail.

Known by the Nature's Soy name within select Asian markets, Keystone Natural Holdings was ready to extend its product reach to mainstream consumers by introducing a modern, plant-based protein brand. Post-acquisition, the “Franklin Farms” brand came to life, with a look and feel that simplified a complex message and unpacked the visual variety within plant-based eating. Veggies spin out into radial patterns, hero-ing actual plant ingredients inside the products. After all, seeing is believing.

To assert their distinctiveness within the close-knit species of elite liberal arts schools, Davidson College needed to elevate the narrative. Differentiated by deeply rooted values and fierce academic rigor, the Davidson experience propels students to engage in a true examination of self and world. Prompted by the most significant research, strategy, and design engagement in Davidson’s history, the #DavidsonTrue campaign created targeted resonance with admissions, development, alumni relations, talent acquisition, athletics, and career center audiences—and, of course, NCAA basketball tournament viewers. We see you, Wildcats!

With an extensive merger of regional OB/GYN practices, Axia Women’s Health launched a progressive women’s health network. Leading with “Women Deserve More” at the core, Axia’s expanded capabilities translated to comprehensive support for women throughout ages, lifetimes, and generations. With a clear purpose driving their website, collateral, video series, and brand architecture, Axia compelled practice owners, healthcare professionals, and patients to all rally behind one central idea—let’s join together to provide the outstanding care that women deserve.