Build-A-Bear Workshop

As the wafting smell of oven-fresh artisan bread hints upon entrance, eatZi’s is a gourmet marketplace that offers exquisitely fresh, chef-crafted, take-home meals. With its Chicago flagship site opening, eatZi’s needed to communicate their unique offering of gourmet ingredients and do-it-for-you meal prep while breaking through in a food-savvy location. The mission was to preserve the brand's whimsy with light-hearted illustration and wordplay but add visual energy, storytelling visuals, and an inviting store design that beckons to consumers while informing them of all eatZi’s has to offer.

Credibility meets approachability. Ctrl M Health is a digital healthcare brand that expands support for people living with migraine and headache. With tech-empowered action plans for improving quality of life, Ctrl M taps into an active research community to provide inclusive access, targeted supplements, and perspective from sought-after specialists at Jefferson Headache Center.

Black tea is nice. Black-owned tea is even nicer. After being diagnosed with a benign brain tumor, Shaina Stanley, Founder and CEO, launched HerThyme, a Black- and woman-owned tea business, to encourage others live healthier, more natural lives. With a flexible logo system and packaging that accommodates custom small-batch production, Shaina invites everyone to let the healing begin.

Known by the Nature's Soy name within select Asian markets, Keystone Natural Holdings was ready to extend its product reach to mainstream consumers by introducing a modern, plant-based protein brand. Post-acquisition, the “Franklin Farms” brand came to life, with a look and feel that simplified a complex message and unpacked the visual variety within plant-based eating. Veggies spin out into radial patterns, hero-ing actual plant ingredients inside the products. After all, seeing is believing.

Bright. Convenient. Welcoming. Vybe urgent care doesn’t look like your average urgent care—but that’s the point. This is a fresh, vibrant take from an urgent care provider on a mission to make healthcare easy and accessible for all. This is healthcare that keeps up with you. Your schedule. Your neighborhood. Your speed. The “be you” brand platform anchors into people-powered imagery and activates simple-yet-striking statements of powerful positivity directly connected to the vybe name.

With a new name and brand refresh, STUDIOetc had acres of event, exhibit, and marketing capabilities to celebrate. Education, entertainment, and squash bowling—all on the menu. With staggered arrivals, bringing everyone together for one ribbon-cutting moment wouldn't work. Instead, guests entered to find a sweeping display of custom red ribbons, with an invitation to cut through and rescue hanging swag in honor of the groundbreaking new brand. Next stop, the self-guided blue sign history tour or the buffet of sustainable materials? Exploration abounded.

Any story worth telling is worth telling with bigger, bolder, and broader swagger. Inside the world of financial services technology, the IT pioneer, ECI (Eze Castle Integration), was ready to reintroduce the brand as a partner in business transformation. With an evolved look and feel that electrifies botanical growth textures, ECI captured fresh ground by spotlighting the role it plays in generating client success stories. The high-energy brand gets to the point fast. It speaks directly to client needs and wants. And it inspires with a direct path to innovation.

The Koffmans enlisted their guests to help them tie the knot.

As the leading US retail propane supplier, AmeriGas keeps households and enterprises running across the country. But the brand was stuck on "the how"—showing tanker trucks on highways instead of emphasizing the important role AmeriGas plays in the day-to-day lives of customers. Enter propane that’s pro-you. As an organizing principle, external tagline, and creative platform—the pro-you energy shifted the entire brand, placing customers at the center. With a clearly defined brand strategy, AmeriGas built on established strengths while identifying a decisive way forward with a powerful commitment to customer service.

Getting behind the wheel of a fully biodegradable, to-scale 1968 VW bus is double-rainbow levels of groovy. To celebrate the 10-year anniversary of their Ceiling Recycling Program at the 2009 GreenBuild show, Armstrong wanted to build green from "flooring" to ceiling. From bumper to bumper, we used structural material that was recycled, recyclable, repulpable, and printable on both sides. After painstakingly illustrating every detail, I only cringed a little post-show when we chopped it up into biodegradable mulch to spread in the surrounding convention center grounds.