Build-A-Bear Workshop

Getting behind the wheel of a fully biodegradable, to-scale 1968 VW bus is double-rainbow levels of groovy. To celebrate the 10-year anniversary of their Ceiling Recycling Program at the 2009 GreenBuild show, Armstrong wanted to build green from "flooring" to ceiling. From bumper to bumper, we used structural material that was recycled, recyclable, repulpable, and printable on both sides. After painstakingly illustrating every detail, I only cringed a little post-show when we chopped it up into biodegradable mulch to spread in the surrounding convention center grounds.

Hand-crafted bagel, meet hand-crafted brand. With a mighty expansion strategy, Spread faced the challenge of channeling its charm without spreading hospitality thin. Offering a fresh, modern welcome, hand-done illustrations celebrate every nuanced ingredient and honey-boiled step in the Montreal bagel-crafting process. Authentic product shots reveal individual shapes, sizes, and imperfections as proof of a truly original artisanal experience.

As the leading US retail propane supplier, AmeriGas keeps households and enterprises running across the country. But the brand was stuck on "the how"—showing tanker trucks on highways instead of emphasizing the important role AmeriGas plays in the day-to-day lives of customers. Enter propane that’s pro-you. As an organizing principle, external tagline, and creative platform—the pro-you energy shifted the entire brand, placing customers at the center. With a clearly defined brand strategy, AmeriGas built on established strengths while identifying a decisive way forward with a powerful commitment to customer service.

With an unstoppable growth philosophy, Penn Community Bank needed to educate people about how mutual banks make a difference. Neighborhood-inspired gridwork, meaningful iconography, and uplifting imagery connected a full range of campaign materials—including print, video, digital, and out of home. PCB captured additional market share with consumer audiences and commercial clients, and that sparked branch and territory expansion. Cue the "Here We Grow" moments for everyone.

It only takes a minute to watch each video. And it only takes a minute to start a vital conversation that could help somebody cope with adversity.

Modeled as true publications with compelling editorial content, the outreach of Mystic Aquarium stimulates community, academic, and professional support for this Connecticut institution.

As the wafting smell of oven-fresh artisan bread hints upon entrance, eatZi’s is a gourmet marketplace that offers exquisitely fresh, chef-crafted, take-home meals. With its Chicago flagship site opening, eatZi’s needed to communicate their unique offering of gourmet ingredients and do-it-for-you meal prep while breaking through in a food-savvy location. The mission was to preserve the brand's whimsy with light-hearted illustration and wordplay but add visual energy, storytelling visuals, and an inviting store design that beckons to consumers while informing them of all eatZi’s has to offer.

Aiming to cut through the overinflated, boys club world of craft breweries, entrepreneur Dan Hershberg had a vision. Beer made right. His enterprising spirit unfolded in 2018 inside a 70,000-square-foot converted warehouse just outside Philadelphia. With straightforward dedication to craft and customer, Workhorse is an invitation to honor what connects all hardworking people. Pitch some horseshoes. Raise some pints. Workhorse invites everyone to clock out and craft in.

Bright. Convenient. Welcoming. Vybe urgent care doesn’t look like your average urgent care—but that’s the point. This is a fresh, vibrant take from an urgent care provider on a mission to make healthcare easy and accessible for all. This is healthcare that keeps up with you. Your schedule. Your neighborhood. Your speed. The “be you” brand platform anchors into people-powered imagery and activates simple-yet-striking statements of powerful positivity directly connected to the vybe name.

The Koffmans enlisted their guests to help them tie the knot.