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studioetc fall event
With a new name and brand refresh, STUDIOetc had acres of event, exhibit, and marketing capabilities to celebrate. Education, entertainment, and squash bowling—all on the menu. With staggered arrivals, bringing everyone together for one ribbon-cutting moment wouldn't work. Instead, guests entered to find a sweeping display of custom red ribbons, with an invitation to cut through and rescue hanging swag in honor of the groundbreaking new brand. Next stop, the self-guided blue sign history tour or the buffet of sustainable materials? Exploration abounded.
cynch by AmeriGas
In a move to expand convenience, access, and its customer base, AmeriGas seized an opportunity to put its own propane tank delivery service on the map. Instantly, the hassle of driving home with a tank tumbling around in the trunk became a distant memory. Cynch rolled out to needy backyard grills everywhere, with an endorsed brand architecture and a journey-based visual vocabulary in place. After its 2019 launch, Cynch entered 18 geographic markets and doubled its tank goal and budget by year one.
Valley Forge mailers
Direct mail gets direct attention for two key groups of visitors to Valley Forge, PA.
Penn Community Bank
With an unstoppable growth philosophy, Penn Community Bank needed to educate people about how mutual banks make a difference. Neighborhood-inspired gridwork, meaningful iconography, and uplifting imagery connected a full range of campaign materials—including print, video, digital, and out of home. PCB captured additional market share with consumer audiences and commercial clients, and that sparked branch and territory expansion. Cue the "Here We Grow" moments for everyone.
Hand-crafted bagel, meet hand-crafted brand. With a mighty expansion strategy, Spread faced the challenge of channeling its charm without spreading hospitality thin. Offering a fresh, modern welcome, hand-done illustrations celebrate every nuanced ingredient and honey-boiled step in the Montreal bagel-crafting process. Authentic product shots reveal individual shapes, sizes, and imperfections as proof of a truly original artisanal experience.
The storage industry seems functional—until you uncover the deep emotional investment people have in the things they store. Customers arriving at CubeSmart's 1,200+ US locations are often facing life upheavals, big moves, and tumultuous times—and they all want the reassurance of a clean, friendly, and secure self-storage destination. Leading with “more heart” as a unifying principle, we built emotional connections across signage, video, social media, internal brand communications, and out of home. Heartfelt storage stories emerged, and CubeSmart reminded all that it’s what’s inside that counts.
five below brand development
Admission is free. Everything else, $1 to $5. In 2002, the previous owners of Zany Brainy toys had a big idea but needed a face for it—so George’s face value stretched to hot new levels while a degree symbol took over the “o" inside the logo. Soon, Five Below's wild success and sheer volume of cool stuff had outgrown the original store design. Dimensional signage bumped out in Version 2.0, adding shopper-friendly, chaos-busting, color-coded categories. Today, Five Below has over 1,200 locations and offers an expanded take on buying power that’s still all about the Washingtons.
Offering real-time digital access to health advice from licensed veterinarians, PetCoach is a tech-forward answers platform for all pet owners. With a wag and a nod, the brand needed to walk a fine line between clinical credibility and pet parent familiarity. Brand reinvention stretched from logo to tagline, app to website, and pitch materials to marketing outreach. Shortly after launch in 2018, PetCoach was acquired by Petco, who shaped concept store after it in San Marcos, CA.
san rafael ranch
Rich with history and South Texan wildlife, the 20,000-acre San Rafael Ranch is owned by Al and Loralee West. In addition to luxurious accommodations, this secluded sanctuary offers prime terrain for hunting excursions, letting guests take seasonal aim at quail, dove, and deer. Hunting was the main event when The Wests invited the Navy SEAL Foundation to join them for a Veterans Day weekend getaway. To convey the experience, invitations included an exotic wildlife guide, property lookbook, and 3D invitation that transformed into a scope, placing a deer in its die-cut focal point.
As the leading US retail propane supplier, AmeriGas keeps households and enterprises running across the country. But the brand was stuck on "the how"—showing tanker trucks on highways instead of emphasizing the important role AmeriGas plays in the day-to-day lives of customers. Enter propane that’s pro-you. As an organizing principle, external tagline, and creative platform—the pro-you energy shifted the entire brand, placing customers at the center. With a clearly defined brand strategy, AmeriGas built on established strengths while identifying a decisive way forward with a powerful commitment to customer service.